NEWS & EVENTS

Recent News

PUBLICATIONS

2/24/2026

New article published in Frontiers in Human Neuroscience on the neural mechanisms linking prosocial behavior to well-being

https://doi.org/10.3389/fnhum.2026.1686801

2/2/2026

Woojin Jung and Prof. Sunhae Sul publish new paper in Addictive Behaviors on social norms and smoking craving

https://doi.org/10.1016/j.addbeh.2026.108623

LAB NEWS

3/1/2026

Our lab has moved to the Department of Data Science at Hanyang University, Seoul

2/20/2026

Congratulations to Sunghwan (M.A.), and Donggun and Hyewon (B.A.) on their degrees!

11/30/2025

Sunghwan wins the Top Award at the KSPPA Winter Conference!

8/23/2025

Lab members participated in the 2025 Korean Psychological Association Conference, with presentations by Yuri, Taein, and Junho

1/23/2024

Our research on hedonic editing and happiness featured in Psychology Today.

https://www.psychologytoday.com/us/blog/liking-the-child-you-love/202401/3-proven-ways-to-be-a-happier-person

TALKS | CONFERENCES

1/29/2026

Our lab participated in the 2026 KSBNS Workshop, where Sunghwan presented his research.

MEDIA

12/19/2025

Study on happiness and spontaneous thoughts about friends vs. money featured in Science Magazine.

https://scienmag.com/happier-people-think-more-about-friends-not-money/

11/30/2025

Lab members - Sunghwan, Woojin, Taein - presented their research at the KSPPA Winter Conference.

11/20/2025

Prof. Sunhae Sul featured in CHANNEL PNU’s Talkpedia, sharing insights on youth anxiety and navigating uncertainty.

https://www.youtube.com/watch?v=vLRZoSYgZTk

11/20/2025

New paper in Communications Psychology shows that happier individuals prioritize relationships over money

https://doi.org/10.1038/s44271-025-00341-3

PNUSocialNeuroScienceLab PNUSocialNeuroScienceLab

On February 3rd, 2025, we held a workshop with researchers from PNU and UNIST, with whom we collaborating on the government-funded Social Science Korea (SSK) project, titled “Delineating the Mechanisms of Cognitive Bases Underlying the Exaggeration of Polarization and Social Conflicts in a Hyper-Connected Society.”

In the workshop, we shared our analyses on how political polarization influences cognitive processing, resource allocation, and social learning. Moreover, We discussed how cognitive differences resulting from political polarization can be explained by the structural characteristics of the brain.

Based on these discussions, we plan to strengthen our collaboration and expand our academic contributions through journal publications and conference presentations.

Read More
PNUSocialNeuroScienceLab PNUSocialNeuroScienceLab

December 23rd

Our lab held its annual year-end dinner, reflecting on 2024 and celebrating our achievements. It was inspiring to see many of last year’s resolutions fulfilled.

We shared fun and memorable stories with Professor Sul.

We sincerely hope that, just like in 2024, all our members remain healthy and achieve their goals in 2025.

Read More
PNUSocialNeuroScienceLab PNUSocialNeuroScienceLab

Prof. Sul and Won-Gyo published a new paper in Social Cognitive and Affective Neuroscience !!

"Striatal-hippocampal functional connectivity contributes to real-life positive anticipatory experiences and subjective well-being"

Link: https://doi.org/10.1093/scan/nsae096

Read More
PNUSocialNeuroScienceLab PNUSocialNeuroScienceLab

Prof. Sul and Seungmin (A graduate of our lab's master's program) published a new paper in Scientific Reports !!

"Motivational and behavioral mechanisms underlying generalized health risking behaviors during the COVID-19 pandemic in smokers"

Link : www.nature.com/articles/s41598-024-81898-7

Read More
PNUSocialNeuroScienceLab PNUSocialNeuroScienceLab

Our lab RAs, Minyeong and Hyewon, presented their research poster in the academic conference for undergraduate students hosted by the Department of Psychology at Pusan National University (November 29th, 2024).

They won the first place and we are proud of them!

Poster title: “What promotes pro-environmental behavior? Integrating the role of personal and social motivations.

Read More