NEWS & EVENTS

Updates

PUBLICATIONS

2/24/2026

New article in Frontiers in Human Neuroscience on prosocial behavior and well-being

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2/2/2026

Woojin and Prof. Sul publish new paper in Addictive Behaviors on social influence on smoking craving

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11/20/2025

New paper in Communications Psychology shows that happier individuals generate more spontaneous thoughts about relationships than money

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LAB NEWS

3/1/2026

Our lab has moved to the Department of Data Science at Hanyang University, Seoul

2/20/2026

Congratulations to Sunghwan (M.A.), and Donggun and Hyewon (B.A.) on their degrees!

11/30/2025

Sunghwan wins the Top Award at the KSPPA Winter Conference!

TALKS | CONFERENCES

1/29/2026

Our lab participated in the 2026 KSBNS Workshop, where Sunghwan presented his research.

11/30/2025

Lab members - Sunghwan, Woojin, Taein - presented their research at the KSPPA Winter Conference.

8/23/2025

Lab members participated in the 2025 Korean Psychological Association Conference, with presentations by Yuri, Taein, and Junho

MEDIA

12/19/2025

Study on happiness and spontaneous thoughts about friends vs. money featured in Science Magazine.

[Read]

11/20/2025

Prof. Sunhae Sul featured in CHANNEL PNU’s Talkpedia, sharing insights on youth anxiety and navigating uncertainty.

[Watch]

1/23/2024

Our research on hedonic editing and happiness featured in Psychology Today.

[Read]

Our lab participated in the 2026 KSBNS Workshop, where Sunghwan presented his research.

Our lab participated in 2026 Workshop of the Higher-Level Cognition Section (also called Neurosplash) of The Korean Society for Brain and Neural Sciences (KSBNS), held at Cheongpung Resort in Jecheon, Korea (January 28–29, 2026).

Sunghwan presented his study in the poster session.

Poster title: “Brain’s functional connectome patterns during naturalistic movie-watching predict real-life political judgments and decisions”

Our lab enjoyed engaging with a wide range of research topics during the poster session and had a great time networking with members from other labs.

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The lab participated in the 2025 winter KSPPA conference in Busan.

Our lab actively participated in the 2025 Winter Conference of the Korean Social and Personality Psychological Association (KSPPA), held at Hanwha Resort in Haeundae, Busan, Korea (November 28–29, 2025).

Our lab members

Sunghwan presented his research titled “Neurobehavioral predictors of political judgments and choices during South Korea’s political crisis” in the Future Social and Personality Psychologist of the Year Competition. He proudly won the Top Award (최우수상) in the competition — congratulations to Sunghwan!

Sunghwan (right)

Woojin and Taein also presented their excellent studies in the poster session:

Woojin — “The Objectivity Illusion During the Political Upheaval in South Korea: Comparing the Roles of Attitude Strength and Partisanship”

Taein — “Characteristics of the Valence–Arousal Relationship in Extraordinary Altruists’ Perception of Facial Expressions”

Woojin

Taein

Professor Sunhae Sul served as Chair of the Academic Committee at KSPPA for the past two years, making remarkable contributions to the planning and management of the conference. At the closing ceremony, she was honored with a Certificate of Appreciation for her dedicated service.

We are deeply grateful and truly proud of her!

Prof. Sunhae Sul (right)

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Lab members participated in the 2025 Korean Psychological Association Conference, with presentations by Yuri, Taein, and Junho.

Our lab participated in 2025 Annual Conference of the Korean Psychological Association held at KINTEX in Ilsan, Korea (August 21st ~ August 23rd, 2025).

Dr. Yuri Kwon presented her research at the symposium organized by Professor Sul under the division of the KSPPA (Korean Social and Personality Psychological Association).

Presentation title: “Amid Political Upheaval: The Moral Judgments and Political Choices of Liberals and Conservatives”

Junho and Taein participated in the poster presentation and received Emerging Psychologist Award (미래심리학자상) for their excellent research.

Poster title of Junho: “How Do Prosocial and Proself Groups Differ in Cooperation? The Role of Social Value Orientation in Differential Effects of Punishment and Reward”

Poster title of Taein: “Are Fair People Less Happy? Effects of Empathy and Subjective Status on the Relationship Between Social Preferences and Happiness”

Congratulation to Junho and Taein. We are so proud of them!

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The lab participated in the 2025 KSPPA conference, where Prof. Sunhae Sul moderated a special lecture session.

PSNL participated in the 2025 KSPPA conference (Korean Social and Personality Psychological Association), which was held in Korea University in Seoul, Korea (May 17th, 2025).

As the academic chair, professor Sul moderated the Special Lecture Session for Award Recipients.

Junho presented his research at the poster session and drew a lot of interests.

Poster title: “The Social Dominance Moudulates the Association between the Self and Other-regarding decisions”

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Prof. Sunhae Sul gave a public lecture on the neuroscience of happiness during Brain Awareness Week.

Brain Awareness Week (BAW), launched in 1992 by the Dana Foundation (U.S.), is a global campaign that is held annually during the third week of March in over 60 countries. It aims to promote public awareness of brain science and share insights from neuroscience with society.

As part of this global initiative, Inje University Haeundae Paik Hospital hosted a special event in collaboration with the Korean Society of Human Brain Mapping (KHBM).

Professor Sunhae Sul was invited to give a lecture on “The Neuroscience of Happiness” to local middle school students and community members.

Through her engaging talk, Professor Sul contributed to bridging the gap between neuroscience and the public, fostering greater interest in and awareness of brain science among the general audience.

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The lab co-hosted a KSAH methodology workshop in Busan with collaborators from Yonsei.

From February 19 to 20, 2025.

We held the KSAH Methodology workshop in Busan, South Korea, with the Yonsei Social Networks & Neuroscience Lab (YSNNL) and the Yonsei Biological Health Psychology Lab (YBHPL).

On the first day, Kiho Sung, a PhD candidate at YSNNL have introduced KSAH social network data and how to do ERGM (Exponential Random Graph Models) analysis using R.

Next, Professor Sungha Lee (PI of YBHPL) and Professor Kipoong Kim of Changwon National University introduced the KSAH genomic data and GWAS (Genome-Wide Association Study).

On the second day, Junho Bang from our lab introduced PsychoPy and Pavlovia.

Students and researchers from PNU and Yonsei University had a great opportunity to learn about various analytical methods.

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SSK Workshop on Polarization and Social Conflict with PNU and UNIST.

On February 3rd, 2025, we held a workshop with researchers from PNU and UNIST, with whom we collaborating on the government-funded Social Science Korea (SSK) project, titled “Delineating the Mechanisms of Cognitive Bases Underlying the Exaggeration of Polarization and Social Conflicts in a Hyper-Connected Society.”

In the workshop, we shared our analyses on how political polarization influences cognitive processing, resource allocation, and social learning. Moreover, We discussed how cognitive differences resulting from political polarization can be explained by the structural characteristics of the brain.

Based on these discussions, we plan to strengthen our collaboration and expand our academic contributions through journal publications and conference presentations.

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The lab participated in the 2024 KSPPA conference, where Prof. Sunhae Sul moderated a junior-researcher program.

Our lab participated in the 2024 conference of KSPPA (Korean Social and Personality Psychological Association), which was held in Korea University in Seoul, Korea (November 30th, 2024).

As the academic chair for the conference, professor Sul moderated a program in which many junior researchers, including professors and graduate students, presented their research.

In our lab, Sunghwan presented his research in the poster session for the first time, and received a lot of attention from other students.

Poster title: “The effects of political orientation on social discounting for ingroup vs. outgroup members”

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The lab participated in the 2024 Korean Psychological Association conference, where Yuri Kwon and Junho Bang received awards.

Our lab participated in the 2024 conference of KPA (The Korean Psychological Association) held in Gyeongju, Korea (August 15th, 2024~August 17th, 2024).

Yuri and Junho presented their research at the conference and both of them received awards!
Yuri won a Young Scholar Travel Award and Junho won a Poster Award (장려상).

List of Awardees: https://koreanpsychology.or.kr/KPA2024/notice/notice_view.html?no=293

Presentation title of Dr. kwon: “Does happiness promote utilitarian decisions in moral dilemmas? A neurocomputational investigation on the relationship between happiness and moral decision-making”

Poster title of Junho: “A Study of Preferences for Distributive Justice According to the Demographic Characteristics of Koreans”

Congratulation to Yuri and Junho. We are so proud of them!

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Prof. Sunhae Sul and lab members participated in the 2024 KSPPA conference in Seoul.

Professor Sul and lab members participated in the 2024 conference of KSPPA (Korean Social and Personality Psychological Association) held in Seoul, Korea (May 18th, 2024).

As the academic chair for the conference, professor Sul presided in the symposium in which researchers from various academic fields shared their works about the pervasiveness and the impact of confirmation bias.

Dr. Wongyo Shin shared her data through Data Blitz and Woojin presented his work in the poster session.  

Poster title:
Wongyo Shin: “What do happy people think about? The relationship between happiness and spontaneous thoughts about friend vs. money”

Woojin Jung: “Social Influence on Cue-induced Smoking Craving”

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